Joakim Lundell

Biography

Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators. Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need. Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+. Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.

Known For

Canceled

as Man in the Club

Masked Singer Sverige

as Skrothögen

Masked Singer Sverige

as Himself - Guest

Smartare än en femteklassare

as Contestent

Spökjakt

as Programledare

Joakim Lundell - Jockiboi räddade mitt liv

as Self

Lionels födelse: Jocke och Jonnas berättelse

as Self

Den sista dokusåpan

as Jockiboi/Zombie-Jockiboi

Wicca

as Jimmy Klasson

Förrädarna - Återträffen

as Self (archive footage)