The Mega-Brands That Built America

1. Battle of the Superstores

Air Date: 2023-07-23

Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry. And one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.

2. The World Delivered

Air Date: 2023-07-30

A century ago, shipping packages was slow and shipping overnight was impossible, until two Seattle brothers risk everything to reinvent shipping packages for all; a tenacious Yale graduate creates a world-famous express delivery service.

3. A Whole New Ballgame

Air Date: 2023-08-06

The evolution of America's most beloved sports of baseball, basketball and football are made possible by the innovations of sporting goods pioneers named Spalding, Wilson, and the Rawlings brothers.

4. Dirty Work

Air Date: 2023-08-13

In the 1800s, when Americans barely bathed and deadly diseases were commonplace, James Gamble and Harley Procter invent a new soap that revolutionizes America and opens up a market to entrepreneurs. This includes King Gillette and Jacob Schick whose bitter rivalry will birth the billion-dollar shaving industry as we know it, and changing Americans daily lives forever.

1. End of the Landlines

Air Date: 2024-04-28

When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce battle among international telecommunications companies to produce the most popular cell phone. The competition for the next great mobile device produces innovations such as flip phones, ringtones, and text messaging. But when a little-known tech upstart from Canada decides to combine the features of a computer with a cell phone to make a smartphone called the Blackberry, the way we use phones will never be the same again.

2. Internet Killed the Video Store

Air Date: 2024-05-05

A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But, as the dot com boom explodes an opening appears for two software executives in California to redefine the industry and take on the media giant with their online subscription service, Netflix.

3. Easy Money

Air Date: 2024-05-12

In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank of America, and American Express race to change how people pay for everything kicking off the $6 trillion dollar a year credit card industry.

4. Suite Dreams: Birth of the Modern Hotel

Air Date: 2024-05-19

Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for hospitality. Despite setbacks, economic downturns, and international conflict, these rivals will stop at nothing to be number one.

5. Music on the Move

Air Date: 2024-06-02

In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-long rivalry that prompts the creation of iconic products like the Pocket Radio, Cassette Tape, Walkman and the CD, alongside the rise of two of the biggest companies in the world.

6. Clash of the Computer Titans

Air Date: 2024-06-09

A game designer named Steve Jobs starts a personal computer company in his parents' garage on his way to bringing computers mainstream. But when he commissions the help of a software design company run by Bill Gates, it's the beginning of one of the biggest rivalries in the history of American industry.

7. Rentals to Riches

Air Date: 2024-06-23

A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joins forces with cab company owner John Hertz, they spread their revolutionary business across the country. But when WWII veteran Warren Avis starts his own rental car company, fierce competition between the two gives rise to a new industry with a $100 billion annual market.

8. Sneaker Head-to-Head

Air Date: 2024-06-30

Two sneaker companies become industry titans through a decades long battle for global dominance, as they unleash iconic footwear that will bring sneakers mainstream and make them part of the fabric of American culture.

1. The World in Your Palm

Air Date: 2025-06-01

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

2. The Retail Reckoning

Air Date: 2025-06-08

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

3. Rise of the Internet Empires

Air Date: 2025-06-15

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

4. Hardware Warfare

Air Date: 2025-06-22

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

5. Rise of the Office Machines

Air Date: 2025-06-29

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

6. Photo Bombs

Air Date: 2025-07-06

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

7. Fight for the Fast Lane

Air Date: 2025-07-13

8. Pants on Fire

Air Date: 2025-07-20

9. Wipe Out the Competition

Air Date: 2025-07-27

10. Reinventing the Wheel

Air Date: 2025-08-03

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.