Sneaker Wars: Adidas V. Puma
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Seasons
1. A Rivalry Begins
Air Date: 2025-09-24
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
2. From the Courts to the Streets
Air Date: 2025-09-24
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
3. Win at All Costs
Air Date: 2025-09-24
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
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Rating
8.8/10
Release Date
2025-09-24
Episodes
3 (1 seasons)
Status
Ended
Cast
Videos
Production Companies
Studio 99
Matador Content
The Walt Disney Company EMEA
Pine Barren Productions
Delightful Dilemma Productions