Nathan for You
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
Seasons
1. Yogurt Shop / Pizzeria
Air Date: 2013-02-28
Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.
2. Santa / Petting Zoo
Air Date: 2013-03-07
Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.
3. Clothing Store / Restaurant
Air Date: 2013-03-14
Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.
4. Gas Station / Caricature Artist
Air Date: 2013-03-21
Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.
5. Haunted House / The Hunk
Air Date: 2013-03-28
Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.
6. Funeral Home / Burger Joint / Skydiving
Air Date: 2013-04-04
Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.
7. The Claw of Shame
Air Date: 2013-04-11
In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.
8. Private Investigator / Taxi Company
Air Date: 2013-04-18
Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.
1. Mechanic / Realtor
Air Date: 2014-07-01
Nathan convinces a mechanic to verify his estimates with a polygraph test and rebrands Sue Stanford as the Ghost Realtor.
2. Souvenir Shop / E.L.A.I.F.F.
Air Date: 2014-07-08
Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.
3. Pet Store / Maid Service
Air Date: 2014-07-15
Nathan places a controversial ad in a pet cemetery and takes tips from a focus group.
4. Liquor Store / Exterminator / Car Wash
Air Date: 2014-07-22
Nathan helps a liquor store sell to underage customers. An exterminator works very discreetly.
5. Dumb Starbucks
Air Date: 2014-07-29
Nathan makes use of parody law to open up a coffee shop nearly identical to Starbucks in its branding and appearance.
6. Dating Website / Party Planner
Air Date: 2014-08-05
Nathan invents a system to protect women on first dates, proposes a radical new weight-loss program and helps a party planner reduce "guest list" anxiety for her clients.
7. Taxi Service / Hot Dog Stand
Air Date: 2014-08-12
Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.
8. Toy Company / Movie Theatre
Air Date: 2014-08-19
Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.
1. Electronics Store
Air Date: 2015-10-15
Nathan clashes with a giant corporation when he tries to help a struggling electronics store.
2. Horseback Riding / Man Zone
Air Date: 2015-10-22
Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.
3. The Movement
Air Date: 2015-10-29
Nathan provides a moving company with free labor by developing an exercising fad known as "The Movement".
4. Sporting Goods Store / Antique Shop
Air Date: 2015-11-05
Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.
5. Smokers Allowed
Air Date: 2015-11-12
Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.
6. Hotel / Travel Agent
Air Date: 2015-11-19
A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.
7. Nail Salon / Fun
Air Date: 2015-12-03
A plan to protect women's nail polish from chipping goes awry, and Nathan addresses his worst personality flaw.
8. The Hero
Air Date: 2015-12-10
Nathan impersonates another person in an effort to turn them into a humanitarian hero.
1. The Richards Tip
Air Date: 2017-09-28
Nathan stages an elaborate stunt to make it seem like comedian Michael Richards left a $10,000 tip at a deli.
2. Chili Shop / Massage Parlor
Air Date: 2017-10-05
Nathan devises a method of selling chili in secret and founds a charity to help a massage parlor upsell its clients.
3. Andy vs. Uber
Air Date: 2017-10-12
Nathan reteams with an old client to enlist several disgruntled taxi drivers for a plot to sabotage Uber's business from the inside.
4. The Anecdote
Air Date: 2017-10-19
Nathan hones his storytelling skills.
5. Shipping Logistics Company
Air Date: 2017-10-26
Nathan teaches an international exporter how to ship smoke alarms tax-free.
6. Computer Repair / Psychic
Air Date: 2017-11-02
Nathan helps a computer repair shop earn public trust; marketing becomes personal for a psychic.
7. Finding Frances
Air Date: 2017-11-09
Nathan attempts to help a Bill Gates impersonator reunite with his long-lost love.
Select an episode to start watching
Rating
8.2/10
Release Date
2013-02-28
Episodes
31 (4 seasons)
Status
Ended
Cast
Videos
Production Companies
W.D.M. Productions
Abso Lutely Productions
Blow Out Productions